Lucía Paniagua


She holds a degree in Fine Arts from the Universidad Complutense de Madrid and stayed on in the capital to take a Masters in Graphic and Web Design by the School of New Technologies CICE.. Later, she commenced work in advertising agencies such as Say Hello, Garlic B2B and Sheldon where she was responsible for the final art-work and art director in graphic and corporate campaigns for clients such as J&B, ABC.es, Cacique, 1724 Tonic Water and Micropolix. After almost three years in this field, she started to work at the studio of Gabriel Moreno, one of the most influential international illustrators of the last decade, collaborating with him for two years in the production work and illustrating for brands such as Nike, Primark, Vodka Cruiser, Nestlé, Fundación Telefónica and McDonald's. She is currently developing her own professional career as a freelance illustrator, working on commissions and projects for advertising campaigns, using pencils, ink, pen, water-colour and digital techniques.

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